Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

Top 20 Business Podcasts

Top 20 Business Podcasts

— Read More — Top 20 Business Podcasts

Top 20 Business Podcasts

Discover the top 20 business podcasts for 2024 featuring innovative entrepreneurs, authoritative figures and inspirational leaders

Is a Black Friday Sale Right for Your Business?

Is a Black Friday Sale Right for Your Business?

— Read More — Is a Black Friday Sale Right for Your Business?

Is a Black Friday Sale Right for Your Business?

Fine jewellery purveyor Jessica Flinn explores tackling Black Friday as an SME in the luxury goods market

Presentation Design Trends to Impress Investors

Presentation Design Trends to Impress Investors

— Read More — Presentation Design Trends to Impress Investors

Presentation Design Trends to Impress Investors

Learn to make your presentation shine with these examples of truly eye-catching graphic design trends in 2023.

Targeting Leads in the Run-up to Black Friday

Targeting Leads in the Run-up to Black Friday

— Read More — Targeting Leads in the Run-up to Black Friday

Targeting Leads in the Run-up to Black Friday

With last year's Black Friday being fully digital, Demi Edmunds of TextAnywhere outlines five strategies to help UK SMEs target high-quality leads

A Small Retailer's Guide to E-commerce Platforms

A Small Retailer's Guide to E-commerce Platforms

— Read More — A Small Retailer's Guide to E-commerce Platforms

A Small Retailer's Guide to E-commerce Platforms

Discover the top five best e-commerce platforms for small retailers with our handy guide. Discover pros and cons, pricing, and the overall best option for your business

Using CRM Data to Build Marketing Campaigns

Using CRM Data to Build Marketing Campaigns

— Read More — Using CRM Data to Build Marketing Campaigns

Using CRM Data to Build Marketing Campaigns

Ella Patenall of Tech.co​ explores how SMEs can use CRM data to inform their long-term marketing strategy, including a look at data cleansing, segmentation and personalisation.

How Indie Retailers Can Buck Trends and Thrive

How Indie Retailers Can Buck Trends and Thrive

— Read More — How Indie Retailers Can Buck Trends and Thrive

How Indie Retailers Can Buck Trends and Thrive

Independent shops can thrive on the high street. Find out how independent retailers can buck trends to beat the big name stores

The Ultimate TikTok Marketing Guide for SMEs

The Ultimate TikTok Marketing Guide for SMEs

— Read More — The Ultimate TikTok Marketing Guide for SMEs

The Ultimate TikTok Marketing Guide for SMEs

Your complete Tiktok marketing guide, including a free 30 Day TikTok ideas PDF download.

How to Build a Successful Company Website

How to Build a Successful Company Website

— Read More — How to Build a Successful Company Website

How to Build a Successful Company Website

Your company website is important for both customer communication and building trust in your brand. Here's a quick look at how to build a successful website for your small business

An SME's Guide to Working With Micro-Influencers

An SME's Guide to Working With Micro-Influencers

— Read More — An SME's Guide to Working With Micro-Influencers

An SME's Guide to Working With Micro-Influencers

Annabel Mulliner of Little Seed Group looks at how SMEs can work with micro-influencers to grow their brand and sales online

Marketing on a Budget: Cost-Effective Strategies for SMEs

Marketing on a Budget: Cost-Effective Strategies for SMEs

— Read More — Marketing on a Budget: Cost-Effective Strategies for SMEs

Marketing on a Budget: Cost-Effective Strategies for SMEs

Develop marketing tactics on a budget for your small business with our tips for creating cost-effective strategies

13 Free Tools Your Small Business Needs in 2023

13 Free Tools Your Small Business Needs in 2023

— Read More — 13 Free Tools Your Small Business Needs in 2023

13 Free Tools Your Small Business Needs in 2023

Discover small business tools, productivity and accounting software to save you time and money. We round up the best free cash flow resources for UK SMEs.

Why Retention Marketing is Crucial for SMEs

Why Retention Marketing is Crucial for SMEs

— Read More — Why Retention Marketing is Crucial for SMEs

Why Retention Marketing is Crucial for SMEs

Fostering loyalty amongst customers is one of the most effective, valuable strategies any small business can employ. Here's our guide on how to get started with retention marketing

Three Reasons You Should Use Social Listening

Three Reasons You Should Use Social Listening

— Read More — Three Reasons You Should Use Social Listening

Three Reasons You Should Use Social Listening

Social listening is an integral part of any business's marketing strategy. Vicky from REad Group shares her insights into the benefits of social listening and what the best tools are.

Understanding Social Media and the Law

Understanding Social Media and the Law

— Read More — Understanding Social Media and the Law

Understanding Social Media and the Law

Knowing how to deal with any legal risks that come with posting on social media is essential to creating a safe online working environment.

How to Build an Efficient Sales Funnel

How to Build an Efficient Sales Funnel

— Read More — How to Build an Efficient Sales Funnel

How to Build an Efficient Sales Funnel

A big online following doesn’t necessarily mean more sales for your business. Rebecca Barnatt-Smith explains how optimizing your sales funnel is crucial to lead conversion

10 Ways to Win Your Competitors' Customers

10 Ways to Win Your Competitors' Customers

— Read More — 10 Ways to Win Your Competitors' Customers

10 Ways to Win Your Competitors' Customers

Winning customers away from rival brands is one of the most effective ways to increase your share of the market. Follow these 10 steps to attract and retain new customers

9 Ways to Boost Footfall for your Retail Business

9 Ways to Boost Footfall for your Retail Business

— Read More — 9 Ways to Boost Footfall for your Retail Business

9 Ways to Boost Footfall for your Retail Business

Struggling to recover your retail footfall after lockdown? Follow these 10 simple steps to increase your foot traffic and drive more sales

Covid-19: Marketing Your Business in 2021

Covid-19: Marketing Your Business in 2021

— Read More — Covid-19: Marketing Your Business in 2021

Covid-19: Marketing Your Business in 2021

When it comes to communicating with customers during the pandemic, marketing can help small businesses get back on their feet that bit quicker. Here’s how

Five Ways to Build Your Brand Out of a Recession

Five Ways to Build Your Brand Out of a Recession

— Read More — Five Ways to Build Your Brand Out of a Recession

Five Ways to Build Your Brand Out of a Recession

Charlotte Nichols of Harvey & Hugo talks us through five ways business owners can utilize PR and marketing to rebuild their brand after a recession