Email marketing remains a powerful and effective form of generating sales and raising brand awareness. But designing the right template, creating the right kind of content and knowing who to send it to and when, are just a few factors you should think about when developing a campaign. Our articles provide tips for creating some email marketing magic.
Is a Black Friday Sale Right for Your Business?
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Fine jewellery purveyor Jessica Flinn explores tackling Black Friday as an SME in the luxury goods market
Targeting Leads in the Run-up to Black Friday
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With last year's Black Friday being fully digital, Demi Edmunds of TextAnywhere outlines five strategies to help UK SMEs target high-quality leads
Strategies for Your 2020 Restaurant Marketing Mix
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From leveraging user-generated content to providing guest Wi-Fi, Hannah Hambleton of Beambox shares six essential strategies every restaurant should consider for their 2020 marketing mix
Top Tips for Christmas Email Marketing
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Do you know how to optimize your email strategy to get the best results at Christmas and New Year? This infographic shows you how.
How Can I Revamp My Email Lists?
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How to test, cleanse and segment your email lists to help you avoid the dreaded spam filter and increase the ROI from email marketing
How to Avoid the Dreaded 'Unsubscribe' Button
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So you've jumped on the email marketing bandwagon. Now here's how to avoid high bounce and unsubscribe rates and keep your ROI high.
Why You Should Focus More on Email Marketing
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With other, more 'exciting' digital channels, email marketing is often a forgotten channel, but it could actually be your most effective.
How to Grow Your Email Subscribers
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How do you go about growing your email subscribers without holding a gun to their head. Seriously, don't do that.
Relationships Are Key to Customer Retention
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It's a big mistake to neglect your current customers in favour of new leads. Explore how to improve customer retention with great communication and service
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